If you’re contemplating purchasing a lighted hitch step, hitch cover or any other additional lighting for the rear of your vehicle in hopes that they will prevent a rear end collision here’s the real truth…
48% Of The People That Hit The Rear Of Your Vehicle
Are Not Even Slowing Down!
You could hang a neon sign back there and they would still hit your vehicle.
Here’s a little history on why additional lighting really don’t help:
1. It took 13 years before the “3rd brake light” became standard equipment. Initially, they helped. But as time went by, studies have shown they have lost their effectiveness. In fact, the rear end collision is on the rise.
2. Similar to DRL’s – (daytime running lights). When daytime running lights first came out there was a difference in the accident rate, but as time goes on, they too have lost their effectiveness. Today, the vehicles made in Japan do not have DRL’s and only General Motors continues to include DRL’s.
3. The sad part about DRL’s is that they actually killed more motorcycle riders because they used to be the only ones on the highway with their lights on. People just get used to the additional lighting and eventually don’t pay attention.
80% of all rear end collisions are caused by tailgaters, inattentive drivers, distracted drivers (cell phone, DVD player, text messaging, kids in back seat, etc.) and drivers with poor judgment (teenagers and seniors).
The main focus of our products is protection – for the vehicle, your insurance and more importantly, your family (reduces whiplash and shields the gas tank from under-ride). In our research, additional lighting does little to prevent the rear end collision and, over time, looses its effectiveness.
The two most frequent vehicle accidents are getting hit while parked and the rear end collision. Don’t make a mistake and purchase something for your receiver hitch that just looks good…You need to protect yourself and your family.
Jeff is CEO of Mohr Mfg – is an expert in rear end collisions. The company makes portable, energy absorbing, spare safety bumpers, ball mounts, hitch steps, and bumper shields that prevent rear end collision damage caused by Tailgaters, Uninsured Motorists, Bumper To Bumper Traffic, Distracted Drivers, Inattentive Cell Phone Users, Drivers With Poor Judgment, Text Messengers And Lousy, Stinking Parallel Parkers. Visit their web sites at http://www.superbumper.com and http://www.sparebumper.com.